Mickey Roothman

As Seen:

“Hi there, I am Mickey Roothman. Do you like what you see in the picture at the top of my page? Looks amazing right? Truth is, it wasn’t all moonshine and roses getting there, but it has most certainly been worth it!

After having worked in the corporate world for many well known brands as a Strategist, Brand Manager, Marketing Manager and Events Manager for over 12 years, I achieved career success, but something always seemed to be missing. I loved what I did but I knew I wasn’t fully living my true passion and purpose.

I kind of fell into entrepreneurship by accident in 2012 when I woke up one day and just decided to start my own business. It was a difficult and rocky road that was near disastrous at times, but I’ve never looked back since!

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I knew a lot about a lot, but I soon realized I really had no idea how to start and grow a successful business doing what I loved! Many failures, sleepless nights and tears later, my strategist nature which by default is programmed to always find a solution, decided I had enough, and there had to be a way to do it, since so many others were doing it!

So I went in search of answers. I spent a ridiculous amount of time and money on attending classes, reading books, online training programs, and coaching, and I got myself a few mentors that I looked up to and could learn from.

I can honestly say that investing the time and money in self development and empowering myself with knowledge, is the reason why I have stepped into my true purpose, and am living the dream of success while earning an income doing what I love today, and why I believe anyone can do it too!


So many people are missing their true purpose, falling into a rut of just following daily routines, and never really enjoying life by doing what they love and are purposed to do, due to fear of failure, limiting thoughts, subconscious mind blocks and a lack of knowledge.

The time and money I’ve spent, and the trials and errors I’ve had to face on my to get where I am today and be who I was purposed to be, only serve their purpose if I can help others avoid the same mistakes and navigate the road to stepping into their true purpose, living the life they deserve and absolutely loving what they do!

I’ve paid the school fees in experience and learned from some of the world’s top coaches and mentors, so you don’t have to, because I want to share everything I’ve learned with YOU!

My mission is to help thousands of others to live more satisfying and purposeful lives doing what they love, with a lot less mistakes and stress along their journey to success.”

I want to share it all with you, because I believe in you and I know that with the right mindset, the right knowledge, the right guidance, the right systems and the right strategies, you too really can have it all!

There is no better time than now! Decide today to start living the life you know you deserve and desire!”

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“Mickey’s innovative and strategic approach is of international standards and she truly goes out of her way to deliver amazing results!! I can easily say this, as I have tested her ideas and strategies with my branding coach – it was flawless and added value EVERY TIME!! Not only does she excel in your brand’s look and feel, but it is her strategy in-depth knowledge behind it, that actually converts business. Mickey will give you a competitive advantage, period!!” – Izak Strauss, Wealth Strategist & Entrepreneur

“After my one on one session with Mickey I learnt a whole lot more about Digital Marketing and Marketing and what it entails. The tips and processes that Mickey has shared with me relating to marketing has got me thinking completely differently. I now drive around with my eyes wide open!! I’ve implemented some of the techniques that Mickey has shown and shared with me and the result are starting to come in, one by one. Thank you, Mickey!” – Anthony Perie, Commercial and Industrial Property Expert and Entrepreneur

“Mickey is an amazing woman. She did a strategy session with myself and my daughter Olivia of Perotti Attorneys. The ideas she came up with were fresh and ready for the market. We are still excited about everything she did for us and all the ideas we’ve implemented so far has been a success”. – Rosetta Perotti, Founder & Owner of Woman-Power Group Of Companies


The Strategist

Mickey Roothman Strategist

My passion is to help others find solutions and transform their businesses and lives, and I am fortunate and blessed to have a very innovative and creative mind that can conceptualize not only WOW concepts, but effective strategies that render results and grow your business even bigger than your mind could stretch.

The Coach

Mickey Roothman Coach

My gifts and the knowledge I have gained through life, business experience and from my own coaches and mentors, are only serving their purpose if I can use them to help others to grow, live more fulfilling lives and achieve success.  I still have my own coaches and mentors too and will never stop learning from them.

The Speaker

Mickey Roothman Speaker

Business, Branding, Marketing, Mindset and inspiring others to grow, change and want more out of life, are the topics I am passionate about as a speaker. My aim is to leave the audience wanting more for their own business and life, and with actionable steps they can take towards achieving what they desire.

The Philanthropist

Mickey Roothman Philanthropist

Children’s, Woman’s and Animal Welfare are causes I support as much as possible and that are close to my heart.
Success means nothing if you don’t give back, and uplift others less fortunate than you.

The Trainer

Mickey Roothman Teacher

My passion and purpose is to help educate the next generation of entrepreneurs, and also women. I am passionate about teaching others how to effectively market and grow their businesses, especially online, and through business automation strategies.

The Author

Mickey Roothman Author

From Fed Up To Fabulous is the International Best-Seller that I created and co-authored, with 6 other successful business women, from 6 different countries.
Our shared vision with this book is to inspire and unite women world wide through sharing our stories of overcoming the odds on our journeys to success.



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