Blog What is your Entrepreneurial Purpose by Mickey Roothman

Do you have an Entrepreneurial Purpose? What about a Transformation Statement? If you don’t really know what this is, you’re not alone. Majority of the Coaches and Entrepreneurs that I work with have never heard about or considered this, but it is IMPERATIVE for the success and growth of your business.

When it comes to entrepreneurship you may find yourself in one of the following categories: -> You’ve never had a desire to be an entrepreneur and are more than happy working for a boss and a secure salary. -> You’ve always wanted to start your own business, but you’re afraid and don’t think you have the money or resources you believe you need to start it. -> You’ve taken the leap into entrepreneurship but are finding it to be overwhelming, hard, tough, scary and taking over your life. -> You have a successful business of your own and you absolutely love what you do and earn great money doing it! Wherever you find yourself when it comes to the topic of entrepreneurship, in my experience only the last one will achieve sustainable growth and success. and recent research done by Forbes confirms it. No matter where you fall on the scale at present, there’s just one thing standing between you and the success, freedom and abundance that you long for as a business owner and that is PURPOSE! See most people pursue entrepreneurship as a means to “getting rich”, a picture and perception that is drawn about being your own boss by so many especially in the media. We see the flashy cars, the jets, the designer clothes, the world wide travels and we think THAT’S IT! That’s my ticket to being rich. And its okay, most people have a desire to be wealthy and successful but are too afraid to admit it to anyone or even themselves. We’re brought up that wanting to be wealthy is a bad thing, but I would like to offer you a perspective change on this. Wealth in the right hands becomes a resource that is a vehicle that brings healing, hope and love to those who need it and the world as a whole. It isn’t a bad thing at all. It’s only a bad thing if you want wealth simply to satisfy your own material needs. Entrepreneurship is certainly a great thing because it creates jobs, generates wealth, but here’s the DTM (drop the mic moment) … to really be successful as an entrepreneur and generate wealth, the most important questions you need to ask yourself is: “how is my business serving my clients? How is it making their lives better or making the world a better place?”

The truth is that creating a successful business and wealth, doesn’t just take hard work, dedication and passion, it takes PURPOSE!

Without a purpose, you’re ultimately going to find out that you struggle to stay positive, be consistent, reach the success you desire, not hustle your ass off and burn out and to generate real sustainable wealth. When you have an entrepreneurial purpose, success is not only created with more ease and sustainability, but entrepreneur life becomes fulfilling, fun and filled with freedom! Research conducted by Forbes shows that Purpose Driven Businesses are the fastest growing businesses, the most successful and also land the biggest clients. Now that is something to think about. Think about it this way …. If you were faced with a life threatening illness, would you rather go to the doctor who is just doing what he does for the money, or the one who is sold on his PURPOSE to heal, help and diagnose his patients to the best of his ability? When I decided to take the leap into entrepreneurship after having built a very successful corporate career and having positioned myself as an expert in the field of Marketing and Branding, I knew I was born to be an entrepreneur. I knew I wanted to HELP people. I knew I wanted to live a life of purpose. But it’s a lot easier said than done once the fears of having to write your own pay check becomes all to real. One day you wake up exhausted, negative, hating what you do, burnt out and unhappy because without even knowing fear crept in and you began to hustle to make money instead of living out your purpose as an entrepreneur. It happens to the best of us. Fear has a very sneaky way of creeping in and making us think that we have to push, drive, hustle, do, work and make things happen if we want to succeed. Here’s why that happened to me. I knew I wanted to live a life of purpose. I knew I wanted to be an entrepreneur, but I never established what my entrepreneurial purpose was when I started my business, so I couldn’t connect the two in order to make it the foundation of everything I plan and do and how I grow and run my business.

So what is an Entrepreneurial Purpose?

Your entrepreneurial purpose is your WHY. It’s a conscious shift to create and grow your business through service and not through sales. See when we are in fear about generating an income and succeeding, we come from an energy of wanting to make a sale. We need money after all, right? But when we come from an intention and a purpose of SERVING the entire ball game changes! That is when we are able to shift our focus and create our business from the intention of SERVICE. In other words our products or services don’t become things we try to sell. They become things of service that better people’s lives and or the world as a whole.  And THAT is exactly what today’s consumer is looking for!  

“When you focus on your WHY the rest will come” – Oprah Winfrey

Having an entrepreneurial purpose, a WHY will not just get you out of bed and keep you pushing forward when things get tough, it will also create more trust with and also results for your clients. Once you’ve established your entrepreneurial purpose its important to write down your Transformation status for your business. This is your promise as a business and why you exist. It is how you as a business transform people’s lives or this world through your products, services or existence. In a world where there’s a whole lot of destruction and fake going on, consumers are looking for brands and businesses that are real and making a difference and an impact in this world. If you haven’t got an Entrepreneurial Purpose and a Transformation Statement yet, don’t worry. Its NEVER too late! Get it in place right now and watch how it transforms your business and your day to day enjoyment of running and growing your business as well.


To find your Entrepreneurial Purpose and draft your Transformation Statement you can listen to the following episode of my Podcast “FOOD FOR THOUGHT”. In it I share steps for how you can discover your entrepreneurial purpose and begin to draft your transformation statement.